Best Black Friday Australia 2023 sales: Full list of deals

Black Friday sales will be back soon – here are all the best deals available right now.

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The 2022 Black Friday sale is now over. But, the 2023 event will swing round speedier than you think.

Retailers like eBay, Amazon, JB Hi-Fi, The Good Guys, Dyson and Myer are still running sales and we have the cream of the crop right here.

Our live deals list below is updated with the biggest sales and best discounts we can find, multiple times per day. Bookmark this page now and keep checking back.

Deals you can get right now

Use the filters to search by brand, category or product name.

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What stores are having Black Friday sales?

Nearly every online retailer is now running a Black Friday sale. Some will be going all out with up to 80% off everything in store. Some brands and sites to bookmark include the following:

  • LEGO

    With the cost of living continuing to skyrocket, Black Friday deals will take on a special importance in 2023. Here's what you need to know about Black Friday dates, sales, shopping tips and much more. Make sure you don't miss out.

    Black Friday deals in every category

    Prices correct at time of publication, but can change when Black Friday deals sell out or if retailers price match. We'll do our best to update but act fast to make sure you don't miss out!

    Best tech deals: Up to 80% off air purifiers, up to $61.95 off Nintendo Switch consoles, up to 57% off headphones

    Black Friday tech sales

    Bing Lee
    Nintendo Switch
    Android phones

    Check out the best Black Friday tech sales available in Australia.Back to top

    Best Apple deals: Up to 41% off iPhones, up to 20% off AirPods, up to $400 Apple Store gift cards

    Black Friday Apple sales

    Apple Store
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    Best laptop deals: Up to $235 off MacBooks, up to 45% off HP laptops, up to 59% off Lenovo laptops

    Black Friday laptop sales

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    Best TV deals: Up to 56% off at 4K TVs, up to 43% off Kogan TVs, up to 54% off Amazon

    Black Friday TV sales

    Bing Lee
    Appliances Online
    The Good Guys
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    Sitewide fashion sales: Princess Polly, PrettyLittleThing, ShowPo

    Black Friday fashion sales

    • 20% off almost everything
    • 30% off sitewide
    • Up to 22% off watches
    Sofia the Label
    • 20% off or more on select items
    Princess Polly
    White Fox Boutique
    City Beach
    The Oodie

    Check out the best Black Friday fashion sales available in Australia.

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    Best beauty deals: Up to 50% off Sephora, up to 85% off fragrances, up to 75% off Chemist Warehouse

    Black Friday beauty sales

    • Up to 25% off vegan, cruelty-free skincare
    Black Swallow
    • Up to 25% off skincare
    Whiter Smile
    • Up to 50% off sitewide
    Bondi Smile
    Essential Derma
    Chemist Warehouse
    Adore Beauty

    Check out the best Black Friday beauty sales available in Australia.

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    Best appliance deals: Up to 50% off Myer, up to 50% off coffee machines, up to 40% off Dyson

    Black Friday appliance deals

    Appliances Online
    Air fryers
    Coffee machines

    Check out the best Black Friday Appliances Online sales available in Australia.Back to top

    Best furniture deals: Up to 67% off Black Swallow, up to 50% off nursery furniture at Tasman Eco, up to 60% off Amart

    Black Friday furniture sales

    Black Swallow
    Simple Deals
    UpDown Desks
    Tasman Eco
    Amart Furniture
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    Sitewide activewear and fitness sales: DK Active, Ryderwear, Lorna Jane


    DK Active
    • 30% off sitewide with code 30BF
    Protein King
    FitTrack Australia
    Muscle Nation
    Lorna Jane
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    Best homewares sales: Up to 55% off Emma Sleep, up to 40% off Castlery, up to 50% off BCF

    Emma Sleep Black Friday

    Eco Downunder
    • Organic beach towels down to $19
    Simple Deals
    Calming Blankets
    Emma Sleep
    • Up to 55% off mattresses and bedding
    Bed Bath N' Table
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    Best toy deals: Up to 65% off video games, up to 50% off LEGO sets, up to 70% off Black Swallow

    Black Swallow
    David Jones
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    Best eBay deals: 78% off air fryers, 75% off weighted blankets, 38% off SodaStream

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    Best Amazon deals: 55% off smartwatches, up to 68% off Amazon devices, 36% off coffee machines

    Amazon Black Friday deals

    Shop the best Black Friday travel deals including Virgin Australia, Wotif and Contiki. Fly for as little as $55.

    Black Friday travel deals

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    Black Friday retail sales: JB Hi-Fi, IKEA and more

    • JB Hi-Fi's Black Friday sale is live no. Shop discounts on electronics, appliances and more.
    • During previous Black Friday sales, Woolworths has taklen 50% off the price of more than 2,000 products. Don't be surprised if the supermarket giant looks to top this feat in 2022.Online Pokies
    • See our guide to ALDI's Black Friday sale here..
    • Kmart's has launched a massive Black Friday homewares sale, available in-store and online.
    • Big W is getting in on the action this Black Friday. Expect deals of up to 55% off across a wide range of categories.

    Who has the best Black Friday deals?

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    1. Amazon Australia

    Online retail giant Amazon goes in hard for Black Friday, even though it also runs its own Amazon Prime Day sale just a month beforehand. Look out for big discounts on Kindles and other Amazon-branded gadgets, and extra bargains for Amazon Prime members

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    2. eBay

    eBay is a global online marketplace that connects buyers, sellers and collectors selling millions of items at any one time. Once a relatively humble site for hobbyists, the success of eBay now attracts big-name retailers that offer exclusive deals and sales on eBay.This year, eBay will be offering amazing Black Friday deals across tech, home, fashion, beauty and more.

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    3. Catch

    Every year Catch features killer Black Friday offers with 50-90% off hundreds of items and in a wide range of categories. You can also sign up to Club Catch to score free shipping and an extra 20% off some items.

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    4. David Jones

    David Jones is always one of the most popular stores to hit up for Black Friday, especially for homewares and electrical. In 2021 it offered big deals on KitchenAid stand mixers, up to 60% off homewares items and 60% off Sennheiser headphones.

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    Black Friday is one of the biggest shopping days of the year and we see fashion retailer fave THE ICONIC offer up some great deals for the event every time. If you're looking to stock up on fashion, footwear and accessories for men, women and kids, you'll definitely want to check out what's on offer at THE ICONIC this Black Friday.

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    6. The Good Guys

    If you're in the market for appliances then The Good Guys is going to be your go-to this Black Friday, with specials across the board. The sale includes televisions, barbeques, laptops, headphones and a wide range of other items.

    Black Friday dates, origins and shopping tips

    New to Black Friday? Here are the key things you need to know, including when it starts, how it works and what to expect from Cyber Monday.

    What is Black Friday?

    Black Friday shopping spree

    Black Friday is a major global shopping event. Taking place annually on the first Friday after the US holiday Thanksgiving, the date originally became famous as the beginning of the Christmas shopping season.

    As retailers noticed the spike in sales at this time, they began prominently advertising major sales, in turn leading to increased consumer demand. The cycle of savings has continued to make this event truly unmissable.

    Now, you can expect the majority of your favourite retailers to offer deals of some kind during Black Friday and the surrounding weeks.Pokies Online Often, Black Friday brings the biggest discounts you'll see all year, and the event is in competition with Boxing Day as Australia's largest sales event.

    When is Black Friday in 2023?

    Black Friday officially kicks off at 12am on Friday 24 November 2022, but stacks of retailers will be starting their sales early.

    For bricks-and-mortar Australian stores, the sales will start at the beginning of the day on Friday. Some retailers only run a single day of sales, but many now stretch their deals across the weekend and into Cyber Monday.

    When is Cyber Monday 2023 in Australia?

    Cyber Monday falls on 27 November 2022. Historically, this event has been about online-only deals. These days, both online-only and physical stores both often release additional deals purely for Cyber Monday.

    Keen to shop international sales? Since the US is a day behind Australia, Black Friday occurs there on our Saturday. We recommend keeping an eye out for any incoming US deals that provide international shipping. Stores like YOOX and Net-a-Porter often feature discounts on pricey items and ship to Australia.

    All in all this sale period is jam-packed with some pretty huge savings. You'll want to keep an eye out between 24 November and 27 November, with the majority of sales falling on the Friday and Monday.

    Check out our complete Cyber Monday hub page to find out even more about this event.

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    Get Christmas sorted this Black Friday

    Black Friday Christmas

    Simply put, Black Friday is an ideal opportunity to get your Christmas shopping done.

    With savings available on just about every product category, you should have no trouble finding a discount on almost any prospective gift.

    To effectively leverage Black Friday for Christmas, you'll first need to assemble your list of gifts. If you need to some help in this regard, check out our complete Christmas gift idea guide for 2023.

    Then, simply keep track of Black Friday sales with Finder's ongoing coverage to find out the best places to score your perfect gifts at discount prices.

    Alternatively, simply searching for a specific product on Black Friday itself is likely to bring forth some sizeable savings, depending on its popularity.

    Why is it called Black Friday?

    There are competing theories as to the origin of the term "Black Friday".

    The term was used to describe an event known as the Panic of 1869, in which financiers Jay Gould and James Fisk bought up a large supply of gold in an attempt to corner the market. In response, president Ulysses S Grant instructed the treasury to release a huge quantity of gold, causing prices to drop by 18%. Gould, Fisk and other prominent Wall Street figures were ruined as a result.

    Usage of the term resurfaced in the 1950s among police officers in the north-eastern United States. They used the phrase to describe the crowds, traffic congestion and other chaotic events that marked the beginning of the Christmas shopping season.

    A final theory is that the term refers to the sales event prompting companies to begin to operate at a profit, or "in the black".

    How do Black Friday sales work?

    Black Friday functions much like many other sales events. In some cases, you might need a specific discount code to enjoy a deal. You'll also see many other deals available outright, with no need to enter a code.

    Retailers such as eBay and Amazon may offer superior deals for members of their subscriber programs (eBay Plus and Amazon Prime, respectively.)

    If you haven't previously signed up for these programs, Black Friday is the perfect time to start up a free trial to secure seasonal savings.

    Given how vast Black Friday deals can be, it's wise to go in prepared. Keep up with Finder's ongoing coverage of the event to ensure you're securing the top deals.

    Are Black Friday sales real?

    As long as you stick to using trusted websites and stay on the lookout for potential scams, you can rest assured that Black Friday deals are real. Be vigilant when it comes to unknown retailers offering deals that seem too good to be true and unsolicited emails or other communications.

    It's always a great idea to keep your computer safe with security software, and Black Friday is as good a time as any to make necessary updates.

    During last year's Black Friday sales season, the Australian Consumer and Competition Commission (ACCC) warned consumers to be aware of the threat of scams during Black Friday. The body advised consumers to research sellers and be suspicious of vendors asking for payment via bank transfer, gift cards or cryptocurrency.

    Throughout 2021, Australian consumers lost over $8 million in online shopping scams.

    Am I protected when I shop on Black Friday?

    All purchases made online in Australia on Black Friday are covered under consumer protection legislation.

    Anything you buy from a company online is subject to the protections offered under Australian Consumer Rights law.

    Find out more about your basic rights as a consumer here. Some of your fundamental rights include the right to acceptable product quality and the right to purchase products that match descriptions supplied by the business.

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    Why do Black Friday and Cyber Monday sales matter for Australians?

    One simple reason: Savings.

    A Finder survey of 1,054 Australians has shown that more Australians are planning to to take advantage of Black Friday sales than Boxing Day sales in 2022. 32% of shoppers plan to participate in Black Friday, slightly up from 31% in 2021.

    The average Australian is projected to spend $375 during the end-of-year sales season, for a total spend of $7.5 billion.

    Not sure what you want to shop this Black Friday? Here are the product categories Australians are most excited to bargain hunt this sales season, per Finder's nationally-representative survey.

    What did you buy OR plan on buying during the sales season this year?
    Accessories (e.g. jewellery, handbags, hair clips, etc)25%
    White goods12%
    I don’t plan on buying anything4%
    Source: Finder survey of 501 respondents that responded ‘yes’ to shopping during the sales season, October 2022
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    Black Friday tips and tricks: How to get the best Black Friday deals

    • Start checking early. Many retailers publish their deals before Black Friday, meaning you have time to compare your options and really find the best bargain. Take advantage of Finder's ongoing coverage so you're across all the best deals.
    • Compile a wish list. The Black Friday madness includes deals on all sorts of products. Get organised and create a wish list of items you really want, so you can focus your efforts. That also helps to stop you from over-spending.
    • Set your budget. With the cost of living an ongoing concern for almost all Australians, it's very important you set a reasonable budget and stick to it this Black Friday.
    • Stay social. Expect retailers to take to social media to inform customers of the latest sales. Follow big brand accounts and turn on notifications so you're immediately aware of their latest posts.
    • Shop around. Don't dive on the first deal you see. You might find a better offer elsewhere. For example, Apple is notorious for offering lacklustre Black Friday deals. Check out alternatives like eBay and Amazon for a bigger and better discount.
    • Make sure the retailer ships to Australia. If you're choosing to buy from overseas, you can still access many Black Friday deals. If a store doesn't ship to Australian addresses, you can use services like Australia Post's ShopMate service, which provides you with a US postal address to get items shipped to, before delivering them to Australia.
    • Don't forget that electronics might not work. Tech items from overseas will have different power plugs and might not meet Australian safety standards. Imported mobile phones may not work with Australian networks. If you're unsure, stick with local retailers. And if you do buy from overseas, remember to factor in shipping costs.
    • Spreadsheets are your friend. If you're a truly dedicated shopper, consider setting up a spreadsheet tracking the price of any products you have your eye on. Simply enter the pre-sale price of a product and compare it to any deals you come across. It might seem extra, but come 25 November you'll be glad you put in the work.
    • Get your accounts in order. Black Friday deals can sell out in a flash, so now's the time to ensure you have an account created with any retailers you plan to shop with. This will ensure you can breeze through the checkout process.
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    Black Friday vs Cyber Monday

    Black Friday and Cyber Monday are two of the biggest sale events of the year. This year, Black Friday is on Friday 24 November and Cyber Monday will be on Monday 27 November.

    When these two sale events started, they had a clear differentiation. Black Friday was predominantly held in-store and Cyber Monday was all about online sales. Now, Black Friday sales are now both in-store and online, and some physical stores run Cyber Monday sales too. But which day has better discounts?

    This very much varies depending on the retailer. If you wait to get a better deal on Cyber Monday then that could lead to bigger savings, but you also run the risk of the hot-ticket items selling out.

    If you're shopping for tech items, you're probably better off doing most of your shopping on Black Friday. Tech is one of the most popular shopping categories during this day and products tend to sell out. Fashion and beauty sales often continue over the weekend but if there are any cult brands you're after like Nike or Wrangler then buy them early.

    Our suggestion? If you see a Black Friday deal that's a good saving and has your product in stock, we'd buy it then and there. Lots and lots of Australians are now shopping during this sale period between 25 November to 28 November so you won't want to miss out.

    More Black Friday guides

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    Black Friday frequently asked questions

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